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Does Hyperlocalism Help or Hurt our Business?
Hyperlocalism: a brilliant bit of marketing or the ultimate handcuff? Over the last couple years those on the more innovative trend of the real estate industry spectrum have enjoyed using...
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What Real Estate Agents Can Learn From the Netflix Mess and Clean-Up
What started as a company’s decision to change their business structure and pricing – erupted in a hot debate across the Web. I am referring to the Netflix debacle that is currently raging all over the...
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On Beautiful Verbs
The need to inspire action in the mind of the digital customer “The more marketers can evoke social actions, the more likely it is that their wonderfully crafted narrative will stick to people’s...
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Why don’t I do the things that I know I should do?! [VIDEO]
I had the opportunity to speak at Agent Reboot in New York City on the topic of “Stop being an employee and start running a business.” You can watch the video of this presentation below. It was a lot...
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How to Make your Company a Social Media Powerhouse in Just Two Days
The majority of real estate companies are going about their social media strategies all wrong, or not at all. I talk to dozens of companies a day, and when I ask about their real estate marketing and...
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[VIDEO] Keynote at Connect NYC: Fireside Chat with Clara Shih
I had the pleasure of interviewing Clara Shih, CEO of Hearsay Social at Real Estate Connect NYC. She is one of the most ambitious 30-year-olds you’ll ever meet! In addition to being the CEO of a...
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In Brief: Metrics for Branding
Web business has been dominated by a direct marketing approach. The rise of social media in recent years has reintroduced a brand marketing approach. brand image via shutterstock One problem, however,...
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The Evolution of the Business Card
It’s pretty clear how much we love technology. We’re huge fans of our ability to connect and do business via social sites like Facebook, Twitter and LinkedIn. But even with professional online...
View ArticleEstablishing, Maximizing and Monitoring Your Brand Online
It’s easy to get caught up in the day to day operations of owning and running a business. Long term strategic thinking and brand building are not always top of mind. In this webinar they were....
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‘Brand Delusions:’ Exposing the myths of your brand to build a better one...
I was lucky to receive an advanced copy of Brand Delusions. I had just left my company as CEO, to start a new corporate adventure with Inman News. The timing could not have been better. I was about to...
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